Have you ever looked at a simple product and thought, “I am going to make this product better by _________________ and sell it.”? I have had brainstorming moments like this before but never gone with it. I have even had a great idea and a few years later seen it on the market and thought, “Oh man! Wish I would have done something with that idea!”
Well that is exactly what “John Roscoe Swartz, a former furniture designer; Aaron Lown, who had designed fashion accessories for Kate Spade and Calvin Klein; and their business partner, Carter Weiss” – did. They had the idea to recreate the wine-bottle carrier. Swartz said, “They wanted it to be protective, ergonomic, reusable, inexpensive to manufacture and transport, and cost consumers only $20.” They used an unexpected material, neoprene, and designed a new shape---a company was built.
With this creation, the ideas ran like wild fire. Now they make:
And so much MORE ! They have reinvented so many every day items…bringing form and function together and adding many splashes of color!
Built NY sent me a Gourmet Getaway Lunch Tote. I use it almost everyday. I have taken it to work, to the cabin, to play practice, and with me on errands. It keeps my food the perfect temperature until I am ready to eat it. One thing I really like about it is it isn’t a box. It is a shapeable bag. I have put in items like tupperware that a box wouldn’t have shut because of…but not the gourmet getaway lunch tote. The neoprene makes it form to the things I put in it and still zips closed.
This Thanksgiving weekend I took it up to our family cabin with me. My nieces saw it filled with things and in the fridge (too lazy to unpack) and asked my sister, “Why is Crissa’s purse in the fridge?” Built NY creates products that are stylish and hip! Who wants to carry around a brown paper sack when you can have a product that looks like a “purse.”
Products from Built NY make perfect “I need a little something extra to go with this present” present. If you are giving your child a camera…add a stylish bag! If you are giving your husband a laptop…add a sleek sleeve. If you are giving your neighbors a bottle of wine…deliver it in a tote. If you are going to a baby shower, throw in a thirsty tote to help keep bottles or sippy cups cold. Instead of giving presents in gift bags that just get thrown away, give them in a reusable shopping bag…two presents in one! Add the frosting to your presents with Built NY!
Today Built NY is giving one of you…
A Lunch Tote of your choice!
Want to win? Here is how to enter…
1st Entry (Mandatory)—Go to Built NY and tell us your favorite product
|1 Entry—Became a fan of Built NY on Facebook|
|1 Entry—Follow A Giveaway Everyday by using Google Friend|
|3 Entries—Blog about this giveaway and leave us the link|
|5 Entries—Make a purchase from Built NY|
You have until Monday December 7, 2009 @ 11:59 a.m. EDT to enter the giveaway. All giveaways are open to USA only. Winners will be chosen by random.org and will be posted on the winners board after the giveaway close. The winning entry will be verified before announcement. The winners will then have 48 hours to claim their giveaway items. If the winner does not claim their prize within their 48 hour period, a new winner will be chosen. *All entries received after the cutoff time will be deleted prior to choosing a winner. Opinions expressed in this post are strictly our own. We were not paid for this post. Thank you Built NY for providing a Gourmet Getaway Lunch Tote for review!